Figma
Photoshop
Miro
3 weeks
Create or modify an existing activity tracker application that links to a wearable device, empowering users to be healthier. We have to do this by describing and systematically altering the user's mental model about what activities are beneficial, rewarding these behaviors rather than common "cheats" to the system.
The devices are popular with Gen Zers (70%), millennials (57%) and women (51%).
Nearly 70% of Americans Would Wear a Fitness Tracker/Smartwatch for Discounted Health Insurance.
This age group strikes the perfect balance between tech adaptability, health consciousness and social engagement. Their openness to new technologies, combined with the pressure of social validation, makes them the ideal audience for innovative fitness trackers.
The quality of the exercise is immensely more important than the quantity of work done when exercising.
Steps alone, do not provide information about exercise intensity, which may be more important than the number of steps taken.
External motivation or accountability plays a significant role in the user's improvement in the activity.
Exaggerates the number of steps or activities in conversations with others.
Walking is the main form of exercise or activity, indicating a preference for low-impact, steady-state cardio.
While there might be moments of trying to trick the system or take shortcuts, the primary instinct is to push harder and genuinely achieve the goal.
Has set a goal of 10,000 steps without a clear understanding of its significance.
Insights compiled from secondary and primary research.
Users are primarily motivated by achieving a preset step goal or a self-imposed target, leading to feelings of dissatisfaction, exaggeration, and instances of dishonest activity reporting. How might we shift user motivation away from rigid step goals, while still encouraging physical activity and wellness?
Using visual graphics to represent a user's activities, including walking, standing and running. These graphics also indicate the intensity of their activity.
Secondly we use personalized messages designed to inspire users to either walk faster or maintain their physical activity.
The motivational messages need to be more natural & suggestive in a way that is not irritating over time.
Need more clarity and understanding of their activity.
The app should educate users about why an activity is beneficial.
